About Us

CF Search Marketing, formed in 2007, is a Digital Marketing company that specializes in SEO for the automotive industry to help automotive dealerships all over the United States increase conversions and sales online. For many, allowing them to reach goals unimaginable. All of this is done with the help of the highly qualified team of SEO, SEM, PPC, Social Media, and Inbound Marketing specialists at CF Search Marketing.

At CF Search Marketing your success is ultimately ours, for we work diligently to improve traffic, brand awareness, public reputation, and much more… Contact us to learn how CF Search Marketing will help your dealership reach goals unimaginable.

Pierre M. Fiorini, Ph.D.

CF Search Marketing, 2007–current Managing Partner, Equity Owner & Co-Founder

As a managing partner, Pierre has developed and supervised the software technologies and Digital Marketing products at CF Search Marketing. He holds a Ph.D. in Computer Science & Engineering from the University of Connecticut and BS degrees in Mathematics & Computer Science from Colby College, Waterville ME, and Trinity College in Hartford CT. He has over 20 years’ experience in Digital related technologies such as Queuing Theory, Computer Performance Modeling, Network Traffic Engineering, Reliability & Dependability Modeling, SEO, PPC, and Social Media. He was formerly a research faculty member at the University of Southern Maine and has over 40 journal and conference publications in aspects related to Computer Science and Internet Marketing. He is a member of the ACM, IEEE, and the AMA.


Ph.D. Computer Science & Engineering, University of Connecticut, 1998. (Queuing Theory)
M.S. Computer Science & Engineering, University of Connecticut, 1995. (Queuing Theory)
B.S. Computer Science, Trinity College, 1989.

Cristina Carrera

CF Search Marketing, 2007–current Managing Partner, Equity Owner & Co-Founder

Cristina has a BA degree in Economics & Political Science from the University of Vermont. She has over 20 years Sales and Marketing experience in Automotive Radio, TV, and Internet Marketing. Her areas of expertise are Automotive Website Usability Analysis, Automotive Website Design, CRM Technology Management & Procedures, Automotive Website Performance Reporting as well as many other areas in Internet Marketing.