C&F Search Marketing Local Search

 

The Local Search Revolution has arrived. Local search is emerging as the competitive edge that separates the winners from the losers in the high-stakes game of automotive internet marketing. Of course, Google, Yahoo and Bing already know this. That’s why they’re throttling full speed ahead to make Local search ubiquitous.

So, just what is Local Search?

Local search is the Internet’s version of the phone book on steroids. The difference is that this phone book, the Internet version, is faster, more dynamic, and far more intuitive. For example, suppose you’re in Boston and your car breaks down and you need to contact a dealer. No problem! Just search Google Maps on your smart phone for a car dealership and you’ll get an A thru G listing of car dealers along with their map locations and customer reviews with ratings. Pick the one you like, click “get directions” and Google instantly provides a map with details on how to reach your destination by foot or public transit. In mere seconds, local search gives you everything you need and more! It’s easy to see why local search on smart phones is emerging as an important force in the world of marketing. Local search connects the Internet with the real world where most transactions take place.

Top Local Search Players

The ranking algorithm for geo-targeted local search is quite different from that used for the organic search results. C&F has identified important factors that will help your web site rank better for searchers performing geo-targeted queries for local searches on the major players in this market:

• Google Maps - Most Google searches that include a region or city in the search (or even searches that are likely to be looking for local business, such as a search for a car dealer) will display a list of local listings, along with a map. The search results are drawn from Google Maps, and you’ll often hear the two terms used interchangeably. It can be slightly confusing, but just remember that they both refer to the same thing.


• Google Mobile Search - Although Google Mobile Search is a separate product from Google Maps and Local Search, the two overlap quite a bit. That’s because, when people are out and about with their mobile phones, most of the internet searches they’re conducting are locally-related. Google’s Mobile Search is designed to cater to users’ local search needs.


• Yahoo Local - Like Google, Yahoo also features local listings right in their organic search results, along with a map.


• Bing Maps - Bing Maps, the local arm of Microsoft’s Bing search engine, also shows local listings and a map for most local searches.

Our strategies include:   Local Link Analysis Local Link Purchasing Localized Directory Submissions Placement of SEO reviews Link Building Services Updating of Business Listings Local keyword analysis Citation analysis & creation Reputation management Local Search PPC

 

C& F Local Search

Makes It Happen for You!