Carrera & Fiorini Social Media Motorworks
Social media has altered the car dealer marketing
landscape. It is not enough to have a website anymore,
even if it is informational and well managed. You need
social media marketing – it is quick, precise, measurable
Any car dealer can have a social media marketing
strategy but not everyone can do it right. Carrera
& Fiorini knows how to do it right. The sooner your
dealership gets its name and message out on the
social network sites, the better. Sites like Facebook
and Twitter have fan pages that generate leads, sales
and deliver your message to a huge market. Facebook
alone claims to have 350 million users – and 50% of
them visit it every day. That is not a typo – 350 million!
You can brand your dealership over time and increase
your sales overnight
Furthermore, a successful automotive social media strategy
isn't just about loading inventory or specials to your channels, but
actively engaging your customers. C&F's Social
Media Motorworks package facilitates this by having the right combination
of "automation" and "personal interaction"
That is, we have software that automatically uploads updates
such as specials, etc., to your social media channels as well as
individuals on the C&F staff that personally engage with
shoppers on the social networks.
You have the best of both worlds!
To this end, C&F has created one of the world's first web and
social media suite designed for car dealers - C&F's Social Media Motor Works.
It's been custom built to suit the needs of the automotive industry,
enabling dealers to market to their customers on over 50 social media
channels including Facebook, Twitter, YouTube, Delicious, Flickr, and
How it works:
- We get dealer information about specials, etc.
- Our team constantly interacts with shoppers on your social outlets that
drives them to your social channels and website.
- We generate updates from your inventory with links back to your site
or landing pages. Our software is flexable enough so that when someone clicks
on a link on some social network, we can direct it to go anywhere you wish!
- The above is then "fed" into our Social Media (SM) Wave software, which then
uploads all this content to your social network venues (which can include your blog).
- Eventually, all this content will get indexed by the search engines, which
then drives tons of traffic back to your site!
- We provide monthly reporting with Summary Analysis of how your venues are performing,
including leads, monthly impressions, and fan base growth reports.
C&F Social Media Marketing Makes it Happen for You!