Monday, 26 April 2021 / Published in Technology

Adapting to an ever-changing digital landscape

User privacy on one side, free market and competition on the other. This is one of the most hard-fought battles that involves the titans of the digital marketing industry, regulators and the public.
Monday, 12 April 2021 / Published in Technology

How long should a good Title Tag be?

A good title tag is key to giving users a quick insight into the content of a search result and why it is relevant to their query. As a matter of fact, having informative title tags on your site can directly help improve click-through-rate.
Thursday, 25 March 2021 / Published in Mobile, Technology

Do new iOS features impact your online ads?

Just a few months ago, new features announced for Apple’s yearly update to the iPhone’s operating system (iOS 14) rocked the digital marketing world. With the promise of added security for users, Apple announced it would end collection of the iPhone identifiers for advertisers (IDFA), thus impacting data-hungry social networks and alarming advertisers and companies heavily relying on Facebook ads to promote their business.