Digital Dealer is in and of itself one of the most important social gatherings in the auto dealer industry and this year’s Las Vegas event (Oct. 12-14 at the Mirage Hotel & Casino) is already considered a fundamental step towards finishing a strong year. As a matter of fact, despite the Covid-19 pandemic and the subsequent changes to the “dealer experience”, 2020 was not the black year as many had predicted, and 2021 is shaping up to be an important rebound year.
A positive trend in sales recovery, manufacturing facility shutdowns, and robust new vehicle demand, have dealerships face inventory constraints, but the unforeseen circumstances of the pandemic reality have not hampered business. And the majority of dealer groups have booked their travel plans with safety in mind, unwilling to miss the networking event of the year after so many months of zoom calls and social distancing.
The second Digital Dealer gathering of the year, after the Tampa expo in June, is expected to rein in larger crowds and many professionals in the automotive industry. From General Managers, to Fixed-Ops Managers, to Marketing and E-Sales Directors, the vast opportunities for education, professional growth, and connections make this a fundamental event to plan for the future.
“We are excited to participate as a showcasing partner at Digital Dealer Las Vegas! Our presence at June’s gathering in Orlando was a great success that we are ready to replicate at the Mirage Hotel & Casino. Most importantly we are very happy to meet many dealership executives that we haven’t seen in person in a very long time. We have new services to showcase and plenty of special offers for those visiting our new booth.” Kasia Wagner, V.P. of Sales, CF Search Marketing.
CF’s new booth (#1630) will be located right by the entrance to the show floor and will feature a demo station and plenty of fun giveaways.
Highlighting CF’s new services at Digital Dealer will be the recently introduced ShopperID. With ShopperID dealers can market to anonymous shoppers who visit their website in a custom, one-to-one way. By seeing every visitor’s information and the vehicles they are looking at, dealers can run model-specific offers, new offers, used offers, and more with re-engagement rates up to 40%.
And there is more. For Stellantis dealerships, this is the best time to add Targeted Email Marketing with CF Search, an FCA/Stellantis Certified Email Provider. CF Search has delivered over the years exceptionally effective email marketing solutions, with its digital marketing experts as a force in strategizing customer acquisition, conquest, and client retention campaigns.
Schedule a demo with us today! See you at Digital Dealer Las Vegas!