Preview: How To Improve Your Dealership & Customer Experience
Digital Dealer Tampa will be the perfect opportunity to reconnect with professionals in the automotive industry after a long year of social distancing, zoom calls and virtual meetings. The first in-person event for CF Search Marketing since the pandemic began will not only mean networking for our team but will provide an excellent opportunity for attendees to participate in in-person sessions and learn a few secrets from seasoned professionals in the automotive sector.
On Wednesday June 9th at 9am join Kasia Wagner, V.P. of Sales at CF Search Marketing, and Melisa Eichbauer, a 40 Under 40 recipient, and the first and only female GM with Findlay Auto Group in our first presentation to uncover what you can do to attract and retain customers, in particular women buyers. Be prepared to experience some of what female buyers find the most appealing when choosing a dealership.
The session will cover how to remove stress from the client-dealership interaction, from how to change the perception of the dealership and its salespeople, to the use of inclusivity messages.
And what gets women buyers in the door and what keeps them coming back? Hint, it is NOT price. Did you know that 53% of women visit one dealership and 47% visit an average of three dealerships? That means 47% of dealerships are losing a customer. Time to uncover the root cause and offer actionable insight into how you can move your dealership into the single visit category.
Attract customers, make it easy for them, accommodate their needs.
“The value provided by these sessions is unmatched. Our two featured sessions will provide attendees with priceless insights and advice.” – Kasia Wagner
The second session hosted by CF’s V.P. of Sales, “Display: The Disruptor You Were Looking For”, will take place on Thursday June 10th at 11am.