Apple has recently updated privacy features that may impact how Facebook ads are run
Just a few months ago, new features announced for Apple’s yearly update to the iPhone’s operating system (iOS 14) rocked the digital marketing world. With the promise of added security for users, Apple announced it would end collection of the iPhone identifiers for advertisers (IDFA), thus impacting data-hungry social networks and alarming advertisers and companies heavily relying on Facebook ads to promote their business. The implementation of opt-in for the tracking of certain data is becoming more and more popular, but what does this mean for our clients?
Leveraging on the long relationship between CF Search Marketing and Facebook (CF has been a Facebook Managed Partner since 2015) our experts are able to work directly with the social network’s strategists in planning and implementing top solutions that deliver and exceed the targeted results. In this case the work revolved around statistical models and reporting so that our clients would see minimal impact, if any, from the changes announced by Apple.
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