Is email marketing still the most effective online marketing tool?
The short answer is yes! Monthly newsletters subscribers have risen steadily over the past few years pushing more and more companies to resort to email marketing as a primary tool for customer acquisition and retention.
A good title tag is key to giving users a quick insight into the content of a search result and why it is relevant to their query. As a matter of fact, having informative title tags on your site can directly help improve click-through-rate.
Just a few months ago, new features announced for Apple’s yearly update to the iPhone’s operating system (iOS 14) rocked the digital marketing world. With the promise of added security for users, Apple announced it would end collection of the iPhone identifiers for advertisers (IDFA), thus impacting data-hungry social networks and alarming advertisers and companies heavily relying on Facebook ads to promote their business.