Monday, 08 August 2022 / Published in Marketing

Reach your goals with Google Performance Max

With the launch of Performance Max, Google has once again disrupted the digital marketing industry by promising products that increase leads and sales for users and give that unwavering edge in the ever-more competitive online marketplace.
Thursday, 09 June 2022 / Published in Technology

The power of Google Vehicle Ads

Here’s the deal: when people search for cars for sale, the Google Vehicle Ads format shows them vehicles on sale nearby. This has immense power if a dealer can leverage its entire inventory.
Friday, 25 June 2021 / Published in Technology

Google Postpones Cookie Retirement

The scheduled retirement of third-party cookies by Google has been postponed to a three-month period starting in mid-2023, giving marketers almost two full years to continue their work with targeted ads based on Chrome’s third-party cookies.
Monday, 26 April 2021 / Published in Technology

Adapting to an ever-changing digital landscape

User privacy on one side, free market and competition on the other. This is one of the most hard-fought battles that involves the titans of the digital marketing industry, regulators and the public.
Monday, 12 April 2021 / Published in Technology

How long should a good Title Tag be?

A good title tag is key to giving users a quick insight into the content of a search result and why it is relevant to their query. As a matter of fact, having informative title tags on your site can directly help improve click-through-rate.