Let’s say it out loud: TikTok isn’t just for kids. It has opened a new avenue for agencies, advertisers and companies looking for more ways to attract prospective customers.
Just a few months ago, new features announced for Apple’s yearly update to the iPhone’s operating system (iOS 14) rocked the digital marketing world. With the promise of added security for users, Apple announced it would end collection of the iPhone identifiers for advertisers (IDFA), thus impacting data-hungry social networks and alarming advertisers and companies heavily relying on Facebook ads to promote their business.