The power of Google Vehicle Ads
Have you had the feeling of missing out on capturing local shoppers?
The experts at CF Search Marketing have many aces up their sleeves like ShopperID and target email and social media marketing. But one new technology is set out to be a true disruptor in the industry.
A LONG HISTORY IN DIGITAL MARKETING
CF Search Marketing has a long history of partnering with the most prominent game-changers in the digital marketing scene. In June 2015 CF became a Facebook Managed Partner, working directly with the social media giant and starting to deliver above average results for clients enrolled in the social media ads and reputation management programs. CF has then continued to add strategic partnerships throughout the years with technology brands like Sprout Social and OEMs like FCA/Stellantis and, most recently, Volkswagen for its Service & Parts Digital Advertising Program.
One of the most important partnerships bringing constant value to CF’s experts and clients has been with Google. Not only have CF’s digital marketing experts benefited from exclusive access to the Silicon Valley technology, but Google itself has recognized CF as one of the top agencies in the industry, verifying the high standards in both knowledge of the platforms and customer service year after year. Most importantly this has translated into above average results for CF’s automotive clients and into CF’s recognition as Google Premier Partner in 2016.
Leveraging this deep experience with Google’s services and products, CF Search Marketing is now offering a new way for a car dealer to attract in-market customers and become a true powerhouse in the local market.
LEVERAGE YOUR INVENTORY
The concept is simple: to showcase auto inventories to local buyers with the new vehicle ad format in Google Ads. The technology behind it, as with most “online magic”, is a bit more complicated, but what matters is that this technology makes it super easy for car buyers to find what they are looking for, and for dealers to attract customers ready to make a purchase.
Here’s the deal: when people search for cars for sale, the Google Vehicle Ads format shows them vehicles on sale nearby. This has immense power if a dealer can leverage its entire inventory. This format includes an image of the vehicle, make, model, price, miles, and the advertiser’s name. When a user clicks on a vehicle ad, they’re taken to the vehicle description page on the advertiser’s site. There, the dealer has the power to capture that lead thanks to forms and other lead-capturing actions.
These performance-focused, lower funnel ads have an immense potential to cement a dealer’s presence in a local market and, when guided by the experts at CF Search Marketing, can lead to a car dealer becoming a true powerhouse in the neighborhood.