Let’s say it out loud: TikTok isn’t just for kids. It has triumphantly surpassed more than a billion users, and with this milestone, the platform has slightly changed the way it offers its content.
When digital marketing agencies first started studying the platform and its possibilities for advertisers, it was feared that TikTok would be a “consuming content” only platform and that ads would not convert at the same rate as in other social media environments.
This perception soon changed as it was demonstrated that users indeed engage with ads on TikTok, thus opening a new avenue for agencies, advertisers and companies looking for more ways to attract prospective customers.
Almost half of TikTok users are in the 18-24 age range, an important demographic for car dealers targeting first-time buyers. The young, colorful, cheerful nature of TikTok’s content makes for a perfect combination of different art styles and exciting performance-based messages that can be pushed to users.
Image ads Running include an image, brand/dealer name, and ad text. Video ads are available for TikTok itself or for the TikTok family of news apps and run as 5-60 second full-screen videos. Each ad includes a video, an ad display image, brand/dealer name, and ad text.
Other types of ads that can bolster your presence on the platform include Spark ads and Carousel ads, and be sure that these vibrant ads (and more), once optimized by the team of experts at CF Search Marketing, will encourage all types of engagements among users. Ask our digital marketing experts how these types of ads can help your dealer reach more clients and cement your presence in the community.