Unleashing Machine Learning for Goal-Based Campaigns
With the launch of Performance Max (formerly known as Local Ads), Google has once again delivered a product that increases leads and sales for users and gives an unwavering edge in the ever-more competitive online marketplace. The long-lasting relationship between CF Search Marketing and Google, and the automotive expertise of CF's professionals, means that campaign optimization and unbeatable results are at the forefront of the client-agency relationship, without any waste of time and resources.
A goal-based campaign type that uses machine learning to serve audiences a relevant ad with an optimal bid to maximize campaign performance.
Performance Max campaigns use a variety of images, short and long headlines, descriptions, logos, and either a video provided by the client or a Google-generated video to show ads across Youtube, Display, Search, Gmail, Discover, Maps and Shopping. A Google-generated video is one that is made using the assets the client has provided such as various images, headlines, and descriptions.
It’s all about optimization
- Performance Max ads are optimized differently than regular Display or PPC ads
- Powered by machine learning
- See your ads across multiple Google products
- Unlock new audiences
- Drive better results against your goals
- More flexibility
- No waste of money or resources
See your ads across these Google products:
Formerly Google Vehicle Ads