CF Search guarantees a minimum 30-50% increase in organic traffic within the first 6 months. With proprietary software we're able to optimize for hundreds of phrases for all categories of automotive search. As a result our dealers dominate google faster!

At CF Search we understand there is a lot involved with developing an SEO Strategy for the automotive industry, and we have successfully done so for nearly 10 years. Our team of SEO experts take their time to fully audit every client’s on-page and off-page optimization for every major search engine (Google, Bing & Yahoo).

This task is done so we can provide each client a personalized SEO strategy. Now if you couple that with our proprietary software, CF Search has all the tools to help your dealer brand adapt and improve organically so you can truly dominate your competitors in search results.

What is Defensive SEO?


    We dissect every backlink and referring domain to website.

    Constant submission of any newly found bad backlinks to Google’s Disavow File

    Improve how Google fetches and crawls your dealership site, Address crawl errors, and submit updated sitemaps.

    Address issues with your dealership site that might be leading to a higher bounce rate, less pageviews, or poor mobile website load time.

Conversational SEO

Voice or conversational search has grown a lot in the last couple of years through the use of mobile, and now virtual assistant devices like Google Assistant and Alexa

The issue? Even with this trend, many dealers have yet to adopt a Conversational SEO strategy. In fact this study by BrightEdge discovered that 66% of marketers still have no plan to address the surge that is conversational search.

Optimize local information

This includes Google My Business, along with other local, and even non-local business listings. Ensure your information is consistent and correct.


Start to include schema or structured data markup with your content pages. Doing so will make it easier for Google to gather and rank your content.

Target the long-tail terms

Adopt a content strategy that includes a balanced diet of common and uncommon keywords.

Conversational Tone

Write content that is conversational with plenty of questions and answers to help rank for less competitive voice search phrases.

Reputation SEO

This is where reputation management and search engine optimization merge. Referred to as Reverse SEO by many, it is the process of problem solving anything negative about your dealership’s brand and website in search engine results. This includes content such as; negative blog articles, reviews, and social posts.

Bad reputation will happen to everyone!

But you don’t have to allow it to affect your dealer’s search performance and overall branding efforts online.

How to compliment your Reputation Management with SEO?

  • Optimize & update review sites such as; Facebook, Google My Business, Yelp,,, etc.
  • Adopt a point of sale review strategy that will encourage recent customers to leave reviews shortly after their purchase or service with your dealership.
  • Monitor reviews closely, and implement an efficient review response method to make your brand more personable.
  • When possible find any opportunity to create a press release for positive news surrounding your dealership brand such as; charities, events, donations and so forth.
  • Pull positive results up! If there are embarrassing or negative results showing up when someone searches for your dealership name, then you need to create a SEO strategy that will look to pull up more positive results to help push down the result that is tarnishing your dealership brand.