Social Advertising

CF Search Marketing offers social advertising strategies to help dealers drive qualified traffic to their websites, leads to their CRM’s, raise awareness for their brand or dealership, and increase, or protect, market share. Our optimization and bidding strategies are targeted, data-driven and ensure optimal relevant reach and impressions.

We offer a fully custom Facebook advertising solution. Leveraging Polk IHS Data and other strategic data points, we can get your message to a specific audience with more precision than any other media source. 

Through Facebook Advertising, we’ve helped Dealers meet and exceed their sales targets by increasing awareness, driving traffic, and increasing leads.

By leveraging Facebook advertising, dealers can get more people into their sales funnel earlier, perhaps even dipping into their competitors’ market share, to increase conversions down the funnel.

Our strategies ensure our dealers appear in front of people in premium ad placements on Facebook, Instagram, and Messenger when they are most relevant to them. 

DELIVERING SALES

  • Increase the number of sales opportunities
  • Move aged inventory off the lot and into customer driveways
  • Drum up interest for new car incentives and offers

PRODUCTS

Automotive Inventory Ads (AIA)

Retargeting:

Reengage previous website visitors with vehicles they have already viewed.

 Ad Features:

  • All cards link directly to VDP pages, no redirects, or broken links!
  • Price and Sale Event Logo Overlays:
    • Sale Event Logos swapped at end of sale event
    • Price Overlays update automatically with feed
  • Feature a “Why Buy” or dealership value statement:
    • Showcase why consumer should buy from dealer
  • Features map card at end of carousel

Prospecting:

Reach new customers who have not yet visited the website with new or pre-owned vehicle specials.

 Ad Features:

  • Price and Sale Event Logo Overlays:
    • Sale Event Logos swapped at end of sale event
    • Price Overlays update automatically with feed
  • All cards link directly to VDP pages, no redirects, or broken links!
  • Feature current offers or incentives for new vehicles
  • Push longest-on-lot inventory
  • Can feature optional intro card:
    • Link to info about shopping online
    • Link to inventory / disclaimer for offer

Lead Generation:

With the help of our data partners, we can target market intenders with relevant offers that link to a Facebook short form. 

Ad Features:

  • Available in Static, Video, and Carousel Creative Formats
  • Can use dynamic inventory to obtain VIN-Specific leads
  • Leads bridged, and supported by us, to dealer CRM at no extra cost
  • Feature new vehicle incentives or offers, flip aged pre-owned inventory, or advertise credit opportunities

Website Traffic / Conversions:

Drive traffic to your site and increase VDPs, SRP’s, and Leads.

 Ad Features:

  • Supported formats:
    • Static - Single Image
    • Video - use of video as the creative
    • Carousel - feature multiple images and/or videos
    • Slideshow - add motion to a static image
    • Collections - feature inventory from dealer websites in a user-unique experience; can be model-specific and feature offers
  • Optimized for lower funnel events such as VDPs, SRPs, and Leads
  • Features map card at end of carousel
  • Ideal for new vehicle, service, and parts initiatives
  • Leverage data from our trusted data partners to reach the most relevant audiences

Facebook & Instagram Video:

Reach Facebook and Instagram users with Video advertisements on Facebook and Instagram. Video on Facebook is a low-cost alternative to YouTube and connected TV with most campaigns generating lower CPM with similar view time and view percentage.

 Ad Features:

  • Custom Video Creation available
  • Single Video recommended, but Multi-Video (Carousel) is supported
  • Call to Action with relevant Headline
  • Links to landing page or inventory pages on site

Targeting & Placements

Data for Audiences Building

The right audience to improve delivery and relevance of an ad. Contact our sales team for full audience details, featured are a few example audiences’ profiles below:

  • Brand Loyalists and Super Loyalists
  • Brand Nomads and Defectors (Conquest)
  • Vehicle Segments (Economy/Compact, SUV, Crossover, Pickup, etc.)
  • Lifestyles (New Parents, Recent Grads, Upcoming Birthday, Car Accident, etc.)
  • Aftermarket Behaviors (Frequent Spender, High Spender, Owners of specific brands, etc.)
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