Mastering the 3C’s of the Online Experience
How do we move forward in business?
We are taking the optimistic view that, yes, things will eventually return to normal … so what do we need to focus on right now to help get us there?
The answer is a continued focus on building relationships with the customer through excellent customer experiences. What that looks like exactly for you will likely be different from anyone else. But if we’ve learned anything from our work in the digital space over the decades it’s that an improved, more seamless online customer experience is critical to overall CX.
Amazon and other online retail outfits have made just about everybody an online shopper today, and statistics show that 86% of people conduct research online before buying a car. (Who those other 14% are, we’d like to know, right?)
It doesn’t have to be difficult to get your online presence to resonate with your customers. Although it’s true that few dealers we talk to have the tools necessary for an easy transition to “beefed up” online experiences, all dealers can make great strides by having the right processes and communication in place.
You will learn how to:
- Establish good communication
- Provide consistency of message
- Clean up your website
We take a closer look at each of these strategies and how they contribute to your dealership creating online experiences that will keep your customers engaged and coming back.
National Sales Director
CF Search Marketing